How to Use Google Ads Promotional Codes Effectively (Step-by-Step Guide)
Running Google Ads can be one of the fastest ways to drive traffic to your business. If you’re just starting out, or even if you’ve been running campaigns for a while, you might not know that Google offers free ad credits through promotional codes.
Used correctly, these credits can give you a solid boost without touching your main budget. But most businesses either don’t use them at all or waste them by not following the rules.Here’s how to use Google Ads promotional codes effectively and get real value from them.
Table of Contents
- What Are Google Ads Promotional Codes?
- Where to Find Promo Codes
- How to Apply a Promo Code (Step-by-Step)
- Common Mistakes to Avoid
- When to Use Your Credit Strategically
- Best Practices for a High-ROI Campaign
- Why Work With Astory Media
- FAQs
What Are Google Ads Promotional Codes?
Google Ads promo codes are vouchers that give new advertisers free credit once they spend a certain amount.In most cases, it’s something like: Spend €400, get €400 in free ads.
This is perfect for testing campaigns or launching something new. But you only get one code per account, and it must be used under specific conditions.
Where to Find Promo Codes?
You can find valid Google Ads promo codes through:
- Official Google Ads partner agencies (like us)
- Google marketing emails
- Website hosting platforms such as Wix, Shopify or Squarespace
- Domain registrars like GoDaddy or Namecheap
If you’re not sure where to get one, contact us. As a Google Partner, we can provide access to valid, up-to-date codes.
How to Apply a Promo Code? (Step-by-Step)
- Sign in to your Google Ads account
- Click the settings gear icon in the top right
- Go to “Billing” then “Promotions”
- Paste the code into the box and click “Apply”
Now you need to meet the spending threshold (usually €400) within a time limit (normally 60 days).Once you meet the requirement, Google will automatically credit your account.Important: Promo codes only work on new Google Ads accounts or accounts that haven’t spent anything yet.
Common Mistakes to Avoid when applying Google ads promo code
- Applying the code after spending has already started
- Creating multiple accounts to use more codes (this violates Google’s terms)
- Not reaching the spend threshold in time
- Assuming you get the credit instantly. It applies after you meet the required spend
Always read the small print. Promo codes can expire and vary by region.
We can help you with this - check our services
When to Use Your google ads Credit Strategically
Don’t waste your free credit on weak campaigns. Use it during:
- A product or service launch
- Seasonal promotions such as Black Friday, Christmas or January sales
- A rebrand or relaunch
- Testing new ad creatives or landing pages
It’s free money, but treat it like your own. Use the credit to drive real traffic with real conversion potential.
Best Practices for a High-ROI Campaign
Even with promo credit, you want your campaigns to perform. Here’s how:
- Use exact match keywords to control spend
- Focus on local targeting (for example, “plumber Dundalk” instead of just “plumber”)
- Use clear landing pages with one goal
- Track conversions using Google Tag Manager or direct site integrations
- Start with only a few ad groups to keep things focused
- Add negative keywords to block irrelevant clicks
Need help setting up properly? Book a free strategy consultation and we’ll walk you through it.
Why Work With Astory Media
We manage Google Ads campaigns for local businesses, ecommerce stores, and service providers across Ireland.As a Google Partner, we:
- Help you apply promo codes correctly
- Create cost-efficient ad campaigns
- Track results and improve ROI
- Make sure your credit works for your goals
Whether you want more website traffic, phone calls or map views, we’ll help you get the most out of your free credit and beyond.📞 Book your free call now
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FAQs
Can I use a promo code on an existing Google Ads account?
No, they only work on new or unused accounts.Do I have to pay before I get the credit?
Yes. You must meet the minimum spend (usually €400) first. Then the credit is applied.Can I get more than one code?
Only one per Google Ads account. Don’t try to get around it. Your account could be suspended.Can you set this up for me?
Yes. We can connect the code, launch your campaign and track results.