Getting found online isn’t just about having a website. If you run a local business in Ireland and you’re not showing up on Google Maps or in the top local search results, you’re missing out on real customers.
Your Google Business Profile (formerly Google My Business) is your digital shopfront. Done right, it can get you more calls, messages, visits, and reviews than any social media post or newspaper ad.This guide walks you through exactly how to optimise your profile the right way.
When someone searches for “plumber near me” or “best web designer in Dundalk”, Google shows a map with three local business listings. These are known as the local pack. Most customers choose from these top three.Optimising your Google Business Profile helps:
Before anything else, you need to own and verify your listing.
Until you verify, changes won’t go live.
Google rewards profiles that are 100 percent complete. Make sure to fill in:
Add as much relevant info as you can. The more detail you provide, the better your chances of ranking.
Your primary category determines what searches you appear in. Choose carefully.Examples:
Add a few secondary categories if they apply, but keep it relevant.
Use this space to tell Google and customers what you do, who you serve, and where you’re based.Tips:
People trust what they can see. Profiles with good images get more clicks.Add photos of:
Upload at least once a week if possible. Use descriptive filenames (e.g. “web-design-office-dundalk.jpg”).
Reviews are one of the strongest ranking signals in local SEO. They also build trust quickly.Ask for reviews:
Always reply:
Need help with replies? See our Google Business Profile review service
Google wants to see an active profile. Use the Posts tab to:
Make posts visual and include CTAs like “Call now” or “Book online”.
Add keywords naturally to:
Never stuff keywords. Relevance and readability are key.
Make it easy for customers to take the next step.Include:
Google provides basic but useful analytics inside your profile dashboard.You can track:
Review this monthly to see what’s working.
At Astory Media, we don’t just help you claim your Google Business Profile. We optimise it with:
We’re based in Ireland, we know the local market, and we treat your business like our own.📞 Book a free strategy consultation today or visit www.astory.pro to learn more.
How long does it take to see results after optimisation?
Most businesses notice an improvement within 30 to 90 days depending on competition and location.Can I optimise my GBP on my own?
Yes, but many businesses don’t post regularly or monitor performance. Having experts helps maximise results.What’s the best way to get more reviews?
Ask after every sale or service and make it easy with a direct link. Consistency is key.Can I manage more than one business location?
Yes. Google allows multiple listings under one account.What if I get a fake review?
Flag it and respond calmly. Focus on getting more real 5-star reviews to outweigh it.
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Let’s get your business showing up in the right places.
Book your free consultation now or join our Facebook Group: Services Ireland to connect with other growing businesses.
