Ads Google: Why Your Ads Aren’t Working and What to Do About It
Have you been pouring money into ads on Google, but you're still not getting customers?You're not alone. Every week, business owners in Dublin, Dundalk, and across Ireland type in "Ads Google" hoping to find a fix.
The real problem isn't the platform itself. The problem is how it's used.
If you’ve searched “Ads Google”, it’s likely because your ads aren’t working the way they should. That’s where we come in.
Why Most Google Ads Campaigns Fail
If you’ve run Google Ads and didn’t see results, there’s usually a clear reason behind it. In fact, most campaigns fail because of avoidable mistakes like these:
1. The wrong keywords are targeted
Running ads without researching cost, volume, and difficulty will lead to vague traffic and poor results. You need a strategy, not guesswork.
2. The wrong match types are used
Even so-called experts often choose broad keywords. In reality, broad match terms rarely perform well unless your targeting and budget are perfect. Most local businesses should avoid them altogether.
3. Nobody’s monitoring the campaign properly
If no one is checking your ads regularly or looking at the right metrics, things can go wrong fast. A “set it and forget it” approach burns budget quickly.
4. Conversion tracking isn’t set up
If your tracking isn’t working, you have no idea what’s converting and what’s not. That means you're wasting money without learning anything useful. Conversion tracking is essential for improvement.
5. The wrong campaign type is selected
Did you follow Google’s default recommendations? That’s the problem. Google’s suggestions are built to maximise their profits, not yours. What works for one industry may fail for another. Your situation is unique and it must be assesed manually - not with recommendations from Google ads.
6. Your ads lead to bad pages
Slow-loading pages, broken links, or even links pointing to the wrong site are more common than you think. You might assume your funnel is fine, but we’ve seen campaigns sending traffic to competitor websites because of simple errors.
7. Your budget disappears without results
This usually happens when everything above is ignored. But it could also come down to other issues: poor UX design, low site speed, unprofessional images, confusing layout, bad colour choices, typos, or a lack of reviews.
8. You have no credibility
Customer reviews are one of the most powerful tools in your marketing arsenal. They build trust faster than any ad can, showing real experiences from real people.
Positive reviews act as social proof, helping new customers feel confident about choosing your business. They also influence your local SEO, boosting visibility in search results and on platforms like Google Maps and the cost of your Google ads.
What are Ads Google (And Why You Might Be Using It Wrong)
When people say “Ads Google”, they usually mean Google Ads. It’s the advertising system that decides which businesses show up first when someone types in a search.
But here’s the issue. Setting up a campaign is easy.
Running one that brings in real, paying customers? That’s the hard part.
Most people:
- Use auto settings and trust Google to optimise everything.
- Don't know what a conversion is or how to track it.
- Aren't clear about the difference between impressions, clicks, and actual leads.
Read article - 10 Reasons to Use Google Ads in Your Digital Marketing Strategy
Why Businesses in Ireland Waste Money on Google Ads
We see it every day. Business owners in Dundalk, Dublin, Cork, Galway, and other towns across Ireland run Google Ads with good intentions but poor execution.
They’re struggling with:
- No return on ad spend.
- High bounce rates on their website.
- Competitors showing above them in search, even with lower budgets.
The real cost isn’t just in euros. It’s in lost customers, wasted time, and frustration.
What We Do Differently at Astory Media
At Astory Media, we don’t just launch ads. We fix what’s broken.
Here's how we help:
- Campaign Audit: We look at your existing setup and find what’s draining your budget.
- Keyword Targeting: We only bid on terms your customers are actually searching.
- Landing Page Fixes: If your website isn’t built for conversions, we fix that too.
- Daily Monitoring: We adjust bids, ads, and targeting based on real performance, not guesswork.
- Clear Reporting: You’ll see exactly where your money is going and what it’s bringing back.
Whether you’re a tradesman in Dublin, a clinic in Dundalk, or an e-commerce store targeting Ireland, we tailor your campaigns to get results that matter.
How We Turn Failing Ads Into Sales
Let’s say you’re a local plumber running Google Ads. If your ad sends people to a generic homepage with no phone number in sight, you’ve already lost them.
We fix that by:
- Making sure your ads show for the right searches, like “emergency car recovery in Dundalk”.
- Directing people to a fast, mobile-friendly landing page that gets calls, not just clicks.
- Making sure your phone number, reviews, and service areas are easy to see and click.
New to Google Ads? Here’s What You Actually Need
Most people believe you need a huge budget to get results with Google Ads. That’s simply not true.
What you really need is a clear goal and a smart strategy. If you're just starting out, we recommend a minimum ad budget of €10 to €20 per day. That’s €70 to €140 per week, or around €300 to €600 per month. Enough to test, get data, and start generating real leads.
We’ll help you use that budget the right way:
- Ads that only show to people ready to buy.
- Landing pages built to convert.
- Campaigns monitored and adjusted to reduce waste.
If you’re starting from zero, we’ll build everything for you: from your first ad to your first lead.
Unlock €400 Free Google Ads Credit: Your 2025 Promotional Code Guide!
Want free ad spend from Google? In this short guide, we explain how eligible new advertisers in Ireland can unlock up to €400 in Google Ads credit using a 2025 promo code.
Learn how to activate your offer, meet the requirements, and start driving real traffic without paying upfront. Ideal for small businesses and first-time advertisers looking to grow online.
If you don't know what you are doing - it might happen that you will lose this credit. Contact us to make sure you claim it safely.
Let’s Fix What’s Not Working
If you searched Ads Google, there’s likely a problem. Maybe you’re not getting clicks. Maybe your phone isn’t ringing. Or maybe you're just not sure what’s going on with your campaign at all.
Here’s what we can help you do:
- Stop wasting money on ads that don’t work.
- Start getting leads from people who are ready to act.
- Understand where every euro is going and what it’s returning.
No confusion. No guessing. Just results.
If you feel like Google Ads are a challenge for you - Contact us right now
Recommended read:
https://www.astory.pro/google-my-business-gmb-management
https://www.astory.pro/news/10-reasons-to-use-google-ads-in-your-digital-marketing-strategy