Plumbing: Turn Google Ads Into Booked Jobs Today
Plumbing businesses are essential for maintaining the functionality of homes and businesses. However, getting consistent jobs can be a challenge, especially in a competitive market. Google Ads, when used effectively, can turn online searches into real-life customers. If you're wondering how to use Google Ads to book more jobs, this guide provides a step-by-step process to ensure your campaigns are optimized for success.
Step 1: Understand Why Google Ads Work for Plumbing Businesses
Google Ads is a pay-per-click (PPC) advertising platform that allows you to target potential customers who are actively searching for plumbing-related solutions. It’s one of the quickest ways to generate traffic to your website or calls to your business. Unlike traditional marketing, Google Ads places your services in front of people who are already in need of plumbing help. This makes it an excellent tool for converting searches into booked jobs.
To make the most out of Google Ads, you’ll need to craft well-thought-out campaigns aimed at your target audience. Here is the step-by-step process for turning Google Ads into booked plumbing jobs:
Step 2: Create a Google Ads Account
The first step is to set up a Google Ads account if you don’t already have one. Visit ads.google.com, and follow the instructions to create your account. During this process, Google will guide you through setting up billing information, campaign structure, and targeting options.
Once your account is set up, you’re ready to create your first campaign. Remember to choose the right settings to ensure your ads are seen by people in your local service area.
Step 3: Choose the Right Campaign Goal
When setting up a Google Ads campaign, you’ll need to define your advertising goal. For plumbing businesses, common goals include:
If your ultimate aim is to increase booked jobs, “Lead Generation” is likely the best campaign type. This ensures that your ads are optimized for leads, whether they come by phone or online form submissions.
Step 4: Research and Choose Relevant Keywords
Keywords are the backbone of any Google Ads campaign. They determine when your ad will show up in search results, so it’s critical to choose them wisely. Start by brainstorming services you provide and problems your customers might search for. For example:
Use tools like Google’s Keyword Planner to expand your list and identify high-intent, location-specific terms. Focus on keywords that demonstrate purchase intent, such as “plumber near me” or “24/7 plumbing services,” as these users are closer to hiring a plumber.
Step 5: Set Up Location Targeting
As a plumber, your services are most likely limited to certain geographic areas. Location targeting ensures your ads are shown to users who are within your service area. Under the campaign settings, configure location targeting to focus on your city, ZIP codes, or service radius.
Remember to exclude locations where you don’t provide services to ensure your budget isn’t wasted on irrelevant clicks.
Step 6: Write Compelling Ad Copy
The way you word your ad can be the difference between someone clicking or scrolling past it. A strong plumbing ad copy includes:
Your ad copy should reflect urgency, credibility, and professionalism.
Step 7: Set a Realistic Budget
Google Ads operates on an auction system, where your cost-per-click (CPC) depends on competition for a particular keyword. Plumbing keywords can be highly competitive, so be prepared to allocate a reasonable budget.
Start small, track the performance of your campaigns, and increase your budget as you see positive returns. For most plumbing businesses, a daily budget between $30 and $100 is a good starting point.
Step 8: Utilize Ad Extensions
Google Ads allows you to use ad extensions to provide additional information and make your ads stand out. Some popular extensions for plumbing businesses include:
Using ad extensions can significantly increase your click-through rate (CTR) and improve the chances of converting users into booked jobs.
Step 9: Create a High-Converting Landing Page
Once someone clicks on your ad, they need to land on a page that convinces them to hire you. Your landing page should include:
A clean, mobile-friendly design is essential since many users will find you while searching on their phones.
Step 10: Track Results and Optimize Your Campaign
Once your campaigns are live, use Google Ads’ reporting tools to monitor performance. Pay attention to the following metrics:
Regularly optimize your campaign by pausing underperforming keywords and ads, adjusting bids, and testing new strategies. When we say regularly - we mean DAILY!
Step 11: Take Advantage of Remarketing
Not everyone who clicks on your ad will book your services immediately. Remarketing allows you to target users who have previously visited your site or interacted with your ad. This keeps your plumbing service top-of-mind when they’re ready to hire.
Use remarketing ads to offer discounts, reinforce your USP, or remind users of your excellent reviews.
Step 12: Master Local Service Ads (LSAs)
In addition to standard Google Ads, plumbing businesses should consider Google’s Local Service Ads (LSAs). These ads appear at the very top of search results, showing your business name, phone number, and Google Guarantee badge.
LSAs operate on a pay-per-lead basis, making them cost-effective for booking jobs. To use LSAs, you’ll need to complete a background check and meet Google’s requirements.
Audience: Emergency and general plumbers
Link to main guide: “Read the full call optimisation guide for Google Ads” linked to your main post.
Keywords
[emergency plumber Dundalk], [blocked toilet fix], [leak repair Louth], [electric shower replacement], [plumber near me]CTA
Call now for a quick quote and fast dispatch.
Conclusion
Google Ads can be a game-changer for plumbing businesses looking to increase their client base and booked jobs. By following these steps, you’ll create targeted, effective campaigns that generate leads and conversions. Be patient, track performance, and continuously optimize for the best results. With the right approach, your plumbing services will always appear when customers need them most, giving you a competitive edge in your market.
